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Marketing and advertising

How displaying and networking at exhibitions and events can benefit your business. A sales strategy brings in the money that enables your business to survive and grow. Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it. If you would like to study this business degree at Kingston University but are not yet ready to join the first year of a BSc course, you may want to consider studying this course with a foundation year.

  • Here are a the most important techniques for effective advertising.
  • It’s a great, inexpensive way to widen your circle and introduce your company to people who might not have known about it otherwise.
  • Research generally proves that where responses are required, the best adverts are those which offer an impressive, relevant benefit to the reader.
  • From understanding which method is best for your business to knowing what you want to achieve, these should all be taken into consideration to help your campaign succeed.
  • Audience profile; internet advertisements can be highly targeted to reach precise audiences most likely to engage with your brand.

Displays continue to become smarter, as does the digital technology that drives them. We’ll help you harness data to serve dynamic adverts that are context aware. Your messages will be more relevant, personalised and more engaging. So, even when we need to create videos, CGI or photography to realise them, your ads will have the WOW factor, without breaking the bank. Get your ideas and concepts wrong, and your advertising will be mediocre. Your customers will ignore you, or you’ll be known for all the wrong reasons.

Offer a single impressive benefit, quickly and simply

If you are in a situation which is likely to attract press attention, then you must ensure that your staff are aware of your positions and policies. Always try to persuade the publication/journalist to include your business contact details/website address in editorial resulting from your PR activity. Sometimes this is possible, sometimes not; whatever, include these details in your release and ask the journalist/editor if they can appear. Many small publications/media are very happy to include these details in the editorial, and the value can be very significant. Usually a good story with a photo will occupy far more space – for free – than you would be happy to pay instead for equivalent advertising space.

Travel costs are not included in your tuition fees but we do have a free intersite bus service which links the campuses, Surbiton train station, Kingston upon Thames train station, Norbiton train station and halls of residence. In the majority of cases written coursework can be submitted online. There may be instances when you will be required to submit work in a printed format.

Typical offer 2023

Here’s howonline advertising for small businessescan help grow your company and its audience. Marketing tactics are practical, tangible, and trackable things that a brand does every day to reach out to its audience (e.g., tweeting, blogging, responding to social media posts, sending out email newsletters). There are many cost-effective ways to connect with audiences, especially with digital marketing. With advertising, this means knowing how the target consumers spend their free time, what they prefer to read, where they tend to go online, where they likely work, and even things like what colour t-shirts they like to wear.

Let’s start something great together!

Marketingis an extremely broad area thatincludes advertising, not vice-versa. As such, it is difficult to exclude considerations such asthe psychological contractfrom the marketing responsibility. Organisational probity includes issues such as environmental and social responsibility, and ‘Fairtrade’, etc. Aside from which – when you get your philosophy right, everything else naturally anchors to it. Strategies, processes, attitudes, relationships, trading arrangements, all sorts of difficult decisions – even directors salaries and share options dare we suggest.